Facebook ads

We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.
Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.
Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.
Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.
Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.
Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.
Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
We offer advertising solutions for every level of business.
1.6 billion
people world wide
are connected to
small and large business
on facebook
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
We offer advertising solutions for every level of business.
1.6 billion
people world wide
are connected to
small and large business
on facebook
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
We offer advertising solutions for every level of business.
1.6 billion
people world wide
are connected to
small and large business
on facebook
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
1.6 billion
We’ll target your
future customers
and fans
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
Objective.
Audience.
Where to run your ad.
You’ll set your budget.
We’ll Format.
We’ll Measure and manage your ad.
The best ads drive real business results, but they also delight people.
Be authentic.
Understand your target audience.
Define your theme.
Put your message in motion with video.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
ads
We’ll target your
future customers
and fans
1.6 billion
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
people world wide
are connected to
small and large business
on facebook
We offer advertising solutions for every level of business.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Where to run your ad.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
You’ll set your budget.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Be authentic.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
Define your theme.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
We offer advertising solutions for every level of business.
1.6 billion
people world wide
are connected to
small and large business
on facebook
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Objective.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Where
to run your ad.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
You’ll set your budget.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
We’ll Format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Be authentic.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Understand your target audience.
Define your theme.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
We offer advertising solutions for every level of business.
1.6 billion
people world wide
are connected
to small
and large business
on facebook
Objective.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
Where
to run your ad.
You’ll set your budget.
We’ll Format.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Be authentic.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Understand your target audience.
Define your theme.
Put your message in motion with video.
ads
We’ll target your
future customers
and fans
We create and run campaigns using tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, we’ll help you find them.
We offer advertising solutions for every level of business.
1.6 billion
people world wide
are connected
to small
and large business
on facebook
Objective.
We’ll help you choose the right ad objective for you.

Your objectives could be traffic to your website, sales, downloads of your app, or just increased brand awareness.
Using what you know about your potential audience demographics such as age, gender, location and other details, you can choose what interests, and behaviours best suit your campaign.
Audience.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
We’ll help you apply your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
Choose from six versatile ad formats – they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
Where
to run your ad.
You’ll set your budget.
We’ll Format.
We’ll Measure and manage your ad.
Show ads across devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.

Advertising across platforms and devices is easy. Just build your ad once, we’ll select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required.

Stay safe and precise.
Growing your reach doesn’t mean lessening your control. Easy-to-use brand controls let you set parameters on where and how your ads appear.

Explore the differences in how people use Facebook and Instagram – and find the right marketing strategy for each feed with these insights from Facebook IQ.
Make one ad and show it everywhere.
The best ads drive real business results, but they also delight people.
Be authentic.
Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amjpgst all of your ads.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Understand your target audience.
Define your theme.
Put your message in motion with video.